Personal Branding: How to Go From Unknown Zero to Reputable Hero

Hi Successful Gremlins!

Today’s personal branding question:

How do you take an unknown new brand from zero to reputable? What are the first steps?
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It’s easy to look at personal brands like Gary Vee or Marie Forleo and feel like the road to that type of success is closed off to you. However, no successful and sustainable personal brand occurred overnight. In the same way you would follow a recipe in order to bake a delicious cake, there’s a process you can follow that will allow you to take your personal brand from unknown zero to reputable hero with a little elbow grease and discipline.

Go Niche Yourself

I really cannot believe the number of “guru’s” out there preaching the Gospel of No Niche. Luckily for you, you’re in the Temple of Nichedom. Here, we preach the Gospel of Alienation and read from the Psalms of Targeting.

Before you can create brand-building content, you have to figure out: who do I want to serve? who can I provide value to? who could benefit the most from my skills/work?

Coming from a place of service will always lead to the path of least resistance. Meaning? When you live your life leading with value, life will absolutely reward you. Believe it.

Polarize Your Audience

So once you have figured out your audience, now is the time to create content, products, services, etc that absolutely polarize ‘em. I know your instinct is to help and cater to everyone. But I’m here to let you know: that is the fastest way to stay stuck in the same exact place— never growing, never profiting.

There are a million ways to polarize your audience including visuals/aesthetics, topics, delivery, distribution, etc.

What many entrepreneurs don’t realize is that we polarize people all the time accidentally by how we dress, our taste in food, etc. I’m advising you to do it ON PURPOSE and STRATEGICALLY. The last thing we need is lukewarm content and programs that don’t inspire people to do shit, right?

So how does one go about doing this? Take some time to figure out the trends in your industry and start discussing either a different take or be willing to talk about the absolute OPPOSITE of what’s being favored.

My favorite example of polarizing their audience is Ariana Grande’s song “thank u, next.” While most pop stars are singing about keying their exes trucks or wanting to get back together, Ariana went ahead and wrote a whole ass song where she THANKED her exes for the individual lessons they taught her. While there will be people who #cantrelate, it soared to the tippy top of the billboard charts regardless.

You Got(ta) Serve

Remember when I had said: When you live your life leading with value, life will absolutely reward you. Believe it.

Well, I meant that shit.

The reason why Marie Forleo stays winning is because every Tuesday she showed up on YouTube and delivered nothing but straight value and has done it for over a DECADE. For FREE. Without expectation.

You gotta do the same. Consider this: when you’re dating someone, you don’t marry them within 30 minutes of knowing them right? Of course not. It takes time to gain that mutual trust and loyalty.

Building that relationship with your target audience through consistent value is the same— and it’s vital to launching your personal brand into the stratosphere.

So when it comes to taking your personal brand from unknown zero to reputable hero, remember to make sure you know who you want to provide value to, you’re never lukewarm in with your content, and you’re continuously providing value to them!

Does that make sense? Let me know in the comments what your thoughts are and if you need help with any of the above, feel free to ask for help!

Can’t wait to hear from you!

I appreciate you,
Shamia


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Hand on Window Blinds

If there was one thing I could change about this photo, it would be to include either my dog or a person in the background to give it more context/storytelling. But this is what happens when you "document vs. create" (a Gary Vee philosophy I keep close to the chest).  I was leaving my room after using the bathroom so, you know, there wasn't time to shove my dog into the frame. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

One Violet Crayon on the Ground

I saw this crayon on the ground and my first thought was, "Wow same," and then my immediate second thought was, "Oh shit, I should definitely snap a photo of this." Aaaand then I forgot about it for three weeks - until today. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

Busy NYC Street

I have a love/hate relationship with this fucking city. You see, I grew up across the river in Jersey and so NYC has always been a huge part of my life. I've seen people move here and leave and do it all over again - with doe eyes. Meanwhile for me, this city has always been the cool big brother that you kinda hate and resent yet obviously love because, hey, it's family. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

NYC Buildings Through Window

When I did my feature for Cosmo magazine, one of the requirements for the feature was that I had to go this fancy doctor's office down by the NYC Stock Exchange. This was the view from one of the windows. Heart eyes forever. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

Black Wedding Ring, Male Hand On Steering Wheel

I always loved my husband's hands and now I have an excuse to photograph them obsessively. Being a photographer has its perks. Like hiding your weird quirks under the guise of art.  

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

Vanilla Cupcake With Chocolate Frosting with Single Lit Candle

Baking is one of my passions and so I decided to bake some earlier this week and do a photo shoot. My father in law asked me if I was celebrating a birthday. Apparently it's weird to just make cupcakes with candles and take 100 photos of them for no reason at all. 

Feel free to use this image for your food blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

Cross-Legged With Two Pairs of Sneakers

This photo was taken while my husband and myself waited for our IKEA bed frame. Fun fact: My husband bought me these kicks for my b-day this year and he got his Chucks for Christmas from his sister. Don't know why you'd want to know that, but there it is.  

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns).

Enjoy!

High-five,

Shamia

Farmland Country Road in Pennsylvania

Remember when I said a few posts back about Pennsylvania being nothing but a bunch of trees? Well, sometimes that's broken up by long winding roads and houses filled with, what I can only assume, is old white people. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns). 

Enjoy!

High-five,
Shamia

Venice Beach on an Overcast Day

This was my first time at Venice Beach. It was the middle of the day and there was hardly anyone there (because it was chilly and about to rain, obvi). 

Also, side note: but wtf are those lifeguard tower things called? I feel like it's not high enough to be that, but I also don't know much about anything, so I'm open to being wrong here. Let me know in the comments. Please. Help me. 

Feel free to use this image for your blog, biz or crop it to fit your IG needs (and if you do use it on your Insta, feel free to give ya girl a shout out: @shamiadesigns). 

Enjoy!

High-five,
Shamia